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Sourcing News |
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Sell The Product Before You Show The Price
By: Chris Malta, CEO, WorldwideBrands.com
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Email the Author
Biography
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You walk into a car dealership, and a salesman comes running up to you and shouts, "Thirty three thousand nine ninety nine!"
What? Sounds like a lot of money, and you haven't even looked at a car yet. 33K for what?
You spin around on your heel and walk out, wondering what kind of a reverse-threaded wing-nut this salesman is.
No salesman in his right mind would ever do that to you, not if he wants the sale.
So why do so many people place their product prices on the home page of their web sites, before the customer even has a chance to get interested in the product? This is a critical error that web site owners make on a regular basis.
If you expect to have a successful product sales web site, you need to sell the product before you show the price. This is simply a fundamental part of retail sales, which is exactly what online sales is.
When a potential customer comes to your site, sees the names of your products on your home page, and sees the prices right there next to the names, you haven't given your customer a chance to get interested in the product yet. So keep your prices off your home page. Keep your prices off your category pages, too.
No customer should see the price until AFTER they've seen a picture of the product and read a description of the product.
Another thing I see all the time when I critique and analyze web sites is product pages that show the price before the description. I see a picture of the product, next to it is the price and a "Buy Now" button, and then UNDERNEATH the product is the description.
Wrong.
The customer needs to see the product first, learn about it by reading the description, and THEN see the price and the Buy Now button underneath all that.
The place I see this happening the most is on those cheaply cobbled together web site templates that all the "instant overnight success" scammers overcharge so many people for.
Take your prices off your Home and Category pages, make sure your customer sees the product image and description BEFORE they see the price, and watch your sales conversion start to jump! |
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Product Source of the Week
This Wholesale Supplier has been thoroughly verified
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Make your Christmas Season Merry & Bright. No dropshipping! |
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Company:
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Hansen's Christmas Stuff
1-11191 Horseshoe Way
Richmond,British Columbia V7A 4S5
Canada
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Site:
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www.hansenxmas.com
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Contact:
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Mark Hansen
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Email:
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info@hansenxmas.com
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Phone:
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(800) 551-7585 / (604) 271-2244
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Fax:
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(604) 271-2161 |
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UPS |
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Worldwide
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Dropship Fee:
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None
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Visa, MasterCard, Net Terms
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Online, Email, Fax
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As writers and hosts of
Product Sourcing Radio and our many alliances in
the eCommerce industry we always run into very interesting eBiz Solutions.
Here is our latest recommendation that can help you grow your eBiz!
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Selling Online - A Real Business
Some people may think that selling online is just that - selling online. They don't stop to think that it's an actual business, one that they'll have to report earning on, and be responsible for what they sell and how they sell it. Running an online business requires the same level of commitment, and run many of the same risks that a brick and mortar business does.
For this reason it's important to make sure that you have a legitimate business structure that is right for you and your business.
MyCorporation can answer many of your questions regarding incorporating and trademarks, and can guide you through the paperwork. Their personal, yet efficient service makes the process quick and unintimidating.
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